EFFECT OF TELEVISION ADVERTS ON CHILDREN
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Television advertisements are considered as one of the most effective source to influence the children’s buying behavior. In this study we examine how TV advertisements are associated with children’s behavior in today’s children from AMAC area of the FCT. We investigate the impact of different types of TV advertisements that was Food Advertisement, Violent advertisement, Music advertisement, Exposure in Advertisement and Repetition of Advertisement on children’s buying behavior. This research goals to answer the questions that whether the residential background of children i.e. rural, urban has a changeable impact on the behavior due to the television advertisements. We also compare the impact of television advertisements among having different educational background and among those having different income level households. For this purpose, we visited different areas in AMAC and checked the response of children’s parent. The current study is based on primary data which is conducted on a 5 - point Likert scale (1 = Strongly Disagree, / 2 = Disagree, / 3 = Neutral, / 4 = Agree, / 5 = Strongly Agree) questionnaire. Different households were selected at random and a total of 175 questionnaires were circulated, but we recorded 150 questionnaires so the response rate was 87 %. The collected data was analyzed and we run correlation and regression analysis through SPSS. The results exposed that there is positive and significant relationship of all independent variables with Children’s behavior. The results of the research paper show that all class of people are agree with the statement that television advertisements have considerably influenced their children’s behaviors. Finally, we have some findings, limitations, conclusions and suggestions which has been written in this study.
Related Project Materials
FACTORS RESPONSIBLE FOR STUDENTS EXAMINATION MALPRACTICE IN SECONDARY SCHOOLS
Abstract
The purpose of this research work is to find out the course and consequences of examination malpractice in seco...
ANALYSIS OF URBAN LAND USE PLANNING IN MINNA, NIGERIA
ABSTRACT
Housing is a basic need of every human being just as food and clothing. Density simply refers to how much of a particular object...
THE EFFECT OF ACCOUNTING ETHICS ON THE QUALITY OF FINANCIAL REPORTS OF NIGERIAN FIRMS
ABSTRACT
The study examines the relationship between accounting ethics and quality of financial reports in Nigerian...
THE USE OF MASS MEDIA AND SOCIAL MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE ( COVID 19)
ABSTRACT
This study examined The Use Of Mass Media and Social Media in the Campaign against the Spread Of Corona Virus Disease ( Covid 19...
ROLE OF THE LIBRARY IN THE UBIQUITOUS COMPUTER (INFORMATION TECHNOLOGY) ENVIRONMENT
ABSTRACT
Information and Communication Technology (ICT) has brought unprecedented changes and transformation to academic...
ARTHRITIS AND THE HEALTH OF THE AGED
ABSRACT
Work disability—a common outcome of rheumatoid arthritis (RA)—is a societal (for example, financial...
EVALUATION OF HEALTH EDUCATION A TOOL FOR ERADICATING COMMUNICABLE DISEASE AMONG PRIMARY SCHOOL PUPILS. CASE STUDY OF LEA PRIMARY SCHOOL LUGBE VILLAGE, FCT ABUJA
-
-
Background of the study
-
A communicable disease is an illne...
UNDERSTANDING TIME WORDS BY CHILDREN AGED THREE TO FIVE YEARS OLD: IMPLICATIONS FOR EARLY CHILDHOOD EDUCATION.
ABSTRACT
The study aimed at investigating the understanding of time words used in children’s literature in Early Childhood Educatio...
ENVIRONMENTAL FACTORS AND PERFORMANCE OF SMALL BUSINESS ENTERPRISE
ABSTRACT
Some of the major problems facing SMEs today include environmental factors. Performance of Small and Medium Sca...
MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS
ABSTRACT
Suffice it to say that a lot of research has been made in the area of the role of mass media in national develo...
